Commerce, one framework at a time.
Exploring the ideas behind companies that last. Practical business frameworks for e-commerce and retail leaders — how Sol Price, Marc Lore and the operators who followed them built, scaled and won, turned into one playbook per issue.
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Every issue gives you something to use on Monday.
The framework
Where the idea came from, the operator behind it, and the problem it was built to solve.
The diagnostic
A short set of questions to score your own business against it — honestly.
The application
How it maps to today's DTC, retail and marketplace realities — and where it breaks.
Recent and upcoming
Written by Guillermo "G" Hernandez
Operator and student of commerce. Electronic engineer turned product manager, with 20 years across telecom, DTC e-commerce and SaaS, plus an MBA. I study how the great commerce builders think — and translate it into tools today's leaders can use.
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